From a Samoan cacao plantation to a global cultural movement.
When a measles outbreak in Samoa killed 83 people in 2019, husband and wife team Justin and Lasi decided something had to be done. What started with a single cup of koko has grown into a movement that wraps the world in Samoan culture.
The Journey So Far
It began on Lasi's family cacao plantation, high in Samoa's misty mountains. A deadly measles outbreak shook the islands; hope felt fragile. We launched The Koko Samoa to pour prosperity back into the villages—one cup of rich koko at a time.
What Changed
Five years later, our purpose has outgrown the mug. We discovered that what people love even more than drinking Samoa is living Samoa—wrapping themselves in her colours, patterns and stories wherever they are in the world.
500+ Products. One Purpose.
What began with a single bag of cacao has grown into a full lifestyle brand spanning activewear, homeware, accessories, food and books. Every single product carries the same DNA: Samoan heritage, premium quality, zero waste.
Best South Pacific Cookbook in The World
"Samoan Delights" has been crowned the Best South Pacific Cookbook in the World at the Gourmand World Cookbook Awards, the global benchmark for food publishing. The book contains 24 authentic Samoan dishes passed through generations. This is not just a cookbook win. It is a moment of recognition for Samoan food culture on the world stage, long overdue.
Danny Shelton
When two-time Super Bowl champion Danny Shelton first wore The Koko Samoa, it wasn't a sponsorship deal. It was recognition. A proud Samoan athlete who understood exactly what this brand represents: strength forged in community, culture worn with pride, and a relentless drive to put the Pacific on the world stage. Danny doesn't just wear TKS. He lives it.
Follow our journey
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About The Koko Samoa
Where are you based?
Where are you based?
We're a Samoan-owned brand with operations in Australia, serving customers in AU/NZ, the USA and worldwide. Our cacao comes from family plantations in Samoa.
What does 'made to order' mean?
What does 'made to order' mean?
Every product is produced only after you purchase it. This eliminates dead stock and waste, and means your item is made fresh specifically for you.
How does TKS give back to Samoa?
How does TKS give back to Samoa?
Whenever possible a portion of our revenue funds village infrastructure, creative apprenticeships and environmental projects across the Pacific through our Local Aid programme.
Who is Danny Shelton?
Who is Danny Shelton?
Danny Shelton is a 2-time Super Bowl champion and proud Samoan who serves as our brand ambassador. He embodies the strength, community and culture that TKS represents.
