The Koko Samoa

Hawaiian camp shirt in the Blue Waves print
camp collar

How to Wear a Hawaiian Shirt Without Looking Like a Tourist

The Koko Samoa Team

Five rules for wearing a Hawaiian shirt well: untucked, open collar, one loud thing. What to pair it with, and the mistakes that make it read as a costume.

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The Koko Samoa

Hawaiian camp shirt in the Firecrest print
aloha shirt

What Is an Aloha Shirt? The History Behind the Hawaiian Shirt

The Koko Samoa Team
Hawaiian camp shirt in the Elei print
aloha shirt

Hawaiian Shirts: How to Choose One and What the Print Should Say

The Koko Samoa Team
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